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Did we discover the formula for loyalty and CRM success?
I just finished the book $100 Start-Up by Chris Guillebeau. It’s a smart, inspiring read and a must for anyone thinking about starting a small business. Guillebeau has pulled together a ton of...
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Lack of Loyalty Program Engagement = Opportunity
Over the past two years, I’ve attended quite a few conferences, each one having at least one presentation covering Loyalty Marketing. Most presenters found it useful to set the stage, describing the...
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ATT UVerse Screens a Good Loyalty Flick
One of the toughest business models from which to create customer loyalty has to be the subscription model. Let’s place a caveat here by noting that there’s nothing wrong with subscription models in...
View ArticleHow to become a Loyalty Marketing one-percenter
I asked someone if they knew what a “one-percenter” was the other day. I had just watched a documentary on motorcycle gangs and the people interviewed in the film proudly referred to themselves as...
View ArticleAre Daily Deals Done?
The daily deal space is hotter than ever, or is it? While many data-focused marketers levied criticism at Groupon for driving first time trial but not much more, daily deal competitors Groupon and...
View ArticleAre Loyalty Cards Worth Carrying?
Articles, interviews and videos that lead with the names like “Are loyalty cards worth carrying?” always get my attention, but not for the reason you would think. I’m not defensive on the subject of...
View ArticleHow do you choose the right loyalty model? (Video!)
One of the most frequent questions we are asked today is “should I have a loyalty program?” With so many loyalty programs in the market today, it’s a natural concern of any smart marketer. The need for...
View ArticleUber offers Amex points for the ride
Uber likes to say that it is changing the way the world moves. Today’s announcement that Uber has reached agreement with American Express to offer Membership Rewards points for cab fares could change...
View ArticleBadgeville & Kendall-Jackson increase customer engagement by 65%
Enjoying a glass of wine with good friends and good food can be an enjoyable experience. But if you’ve ever stressed out trying to choose the right wine for an occasional get together or business...
View ArticlePlaying “The Zone”: a new way to look at loyalty marketing
Have you read the 2013 Loyalty Manifesto? I recently gave it a second look and there was one term that popped out to me because I hadn’t seen it before: “contextual loyalty”. It was coined by Loyalty...
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